Adrian Jeffery

I'm hoping for regime change.

the first cut is the deepest

O.K. so you've probably heard this story already but as a copywriter I simply had to blog about it. Basically the restaurant critic for the Times, Giles Coran has written a fantastically vitriolic e-mail to the sub-editors at the newspaper complaining, with the liberal aid of very bad swear words, that his copy was edited a) badly and b) edited at all. And that e-mail was leaked to the Guardian who did the only decent thing they could and put it straight online for the whole world to see.

Now reading it, his colourful language might shock you. You might think he is being a petulant child. But you can't deny he has a way with words (he does after all have a first in English from Oxford). And for me you can't deny that he makes a flawless argument. As a result a lot of other writers who have had their copy edited badly, have celebrated Coran's "brave" stand and wished they'd had the balls to write that e-mail. The really positive thing I took from this correspondence however is that Coren is passionate about his craft and that he spells out how much effort goes into writing a piece of copy.

If you're doing your job properly then every sentence flows into the next and every single word counts. No wonder then that writers get annoyed when someone who doesn't write for a living, slashes away at your copy as if they were that other one time resident of Fleet Street, Sweeney Todd.

It's amazing what you find under the carpet.

One for clients everywhere.

http://www.youtube.com/watch?v=eWN4CyjCM4I

Happy fourth of July Darcie.

We've recently made a new friend and her name is Darcie Condie. She's a woman with, as they like to call it nowadays, a career portfolio: Photographer; creative thinker; social network early adopter; and serial blogger.

Next she's setting her sights on becoming a top notch advertising copywriter. We look forward to reading her work.

You can tell she loves words from her t-shirt which reads:
" Fuck Y'all I'm from Texas" (fair enough,since she is).

She only wears it on Independence Day so if you happen to bump into her today,you're in for a treat.

my new car.

Best ad of the year.

The birth clock.

So you're stuck. You can't really move forward because you're not willing to commit to that big life changing decision. Time for you is standing still. So what are you going to do about it? Here's an idea. Get yourself one of these thought provoking "birth clocks".

As its creator, the interaction designer Alex von Feldmen explains: "it's a fragile glass object containing a digital clock that is not working. It is designed to help you come to a decision when you're stuck at a certain point in life. Smash the glass and the clock will start to work,leaving you with the broken object as a reminder of your dramatic decision"

Of course if you get one and you don't break the glass it's a daily reminder of your reluctance to make that life changing move.

I'd love one. (or two). There are projects I'd really like to get on with and I know staring guiltily at this beautiful object would spur me on.

What's in a name?

A star is Borne (sorry couldn't resist it).

A mightymedium collection

Real progress?

Welcome to NABOLAND.

Where lies thy carpet there is thine home.

The Mexicans in “Blazing Saddles”…

My first powerboat race.

a mightysmall collection

4 weeks later.

Old advertising doesn't die it simply fades away.