When 1576 Ltd. had the Gleneagles Hotel account Brian and I drove to Perthshire a lot and on the way we passed the MOD radar housed in a white sphere, or as it's affectionately known, "the golf ball." Finally we decided it was an opportunity too good to miss. Gleneagles, is after all famous the world over for golf. So we came up with the idea of "stealing" the golf ball for an ambient ad for the hotel. Not literally of course, and only temporarily. The idea was to create a 16-foot high perfect replica of a golf tee, and place it so that passing motorists would see the radar as a real giant golf ball. It worked a treat apart from one small hiccup. Brian was arrested by an over zealous policeman when he caught him pointing his camera in the direction of the MOD establishment. But it was worth it in the end just to watch the drivers' faces when they saw the idea for the first time (and because the work won a nomination at that year's Campaign poster awards for best special build).
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