It was whilst Brian and I were working at 1576 Ltd. that the media buyer, Feather Brooksbank came up with the idea of creating the longest poster ever to run on the London underground, stretching the entire length of the platform at Bank Station. The shot we took is of a fantastic location in the highlands, taken using a camera that can shoot panoramic 360-degree images. In fact three shots were taken from exactly the same spot, morning noon and night. The finished image was a combination of all three creating a dawn til dusk "perfect day". The months of planning were worth it. The national press coverage for the poster was huge. A campaign poster nomination for "best special build" was also nice.