Nairn Golf ClubClick on image to zoom in

What do you do when you want to convince people they need lessons from the resident golf pro? Simple, you run "posters" all around the course. But place them in the very spot those most in need are guaranteed to see them: the rough. This poster campaign created at 1576 Ltd. won awards for ambient advertising and copywriting for headlines which included "come here often?" and "From here I'd recommend an axe."