Ultimo BrasClick on image to zoom in

Brian created this award-winning campaign for Michelle Mone. The idea behind the bra is simple: the figure you want without the surgery. So the resulting campaign saw plastic surgeons as down and outs.
The surgeon as beggar with "villa in Tuscany to support" was also re-created as a real life ambient stunt on the streets of London. It also appeared on the illustrious pages of D&AD.