Click on image to zoom inBrian created this award-winning campaign for Michelle Mone. The idea behind the bra is simple: the figure you want without the surgery. So the resulting campaign saw plastic surgeons as down and outs.
The surgeon as beggar with "villa in Tuscany to support" was also re-created as a real life ambient stunt on the streets of London. It also appeared on the illustrious pages of D&AD.
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Monday May 25th 2009
More of our work for the communication workers union.
As the Union's tour moves down the country from John o' groats to Land's End we're running poster campaigns in each city,town and sometimes village that the tour visits. First here's the press ad that kicked it all off (which ran in everything from the New Statesman to the Morning Star).