Jenners opened its doors to Edinburgh's rich families in 1857.

When we started working on the account at 1576 Ltd, the client's problem was that they needed younger customers. That's why, at first, the client refused to run our first ad as they worried that the headline "At the Shiraz bazaar no two persian rugs had the same features. Unless you consider caked on camel dung a feature." would offend their aged clientele. Of course, the ad had the opposite effect and helped to attract younger shoppers. And when Jenners saw sales rise in such a profitable department the campaign went from strength to strength.