1988

The List Magazine

This campaign cost a few hundred quid. (That's all we had, so this is a perfect example of writing ideas to your budget.) It had a very simple idea: if you were watching the telly you weren't out enjoying all the things The List was there to tell you about. The ads were deliberately boring, to reflect your boring existence. They obviously weren't that dull, however, since they won best TV campaign at the Roses awards, best campaign at the Scottish ad awards, and no less than four diplomas at the British TV advertising awards.

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