2009

National Museum of Flight: Radio

We won the National Museums of Scotland business in a three-way pitch. This campaign was created to relaunch (no pun intended) the Museum of Flight. The museum had added two attractions to the museum, Fantastic Flight! aimed at kids and explaining in a fun hands-on way, the mechanics of flight. The other, Fortunes of War, an interactive exhibition bringing to life the untold story of the airstrip and it’s important role in two world wars. We created a strategy that we summed up with the strapline “Where will a visit take you?” These radio ads ran at launch and helped the museum hit visitor figures it hadn’t seen since the high profile arrival of Concorde. (Incidentally, a campaign we also created working for another agency a few years earlier.)