Spire Healthcare own Murrayfield, Edinburgh’s most famous private hospital. With the launch of several potentially rival clinics in the city and the opening of a new Spire hospital in Edinburgh, the client was looking for an agency to do some brand and tactical work.
Mightysmall won the pitch and these taxis are part of the campaign. We loved the opportunity to do full taxi wraps. You see quite a lot of clients using them but their agencies don’t seem to use the medium appropriately. The reverse taxi execution is particularly good fun, especially if you watch drunks trying to get into the wrong door on a Saturday evening.