We won the National Museums of Scotland account in a three-way pitch. This campaign was created to relaunch (no pun intended) the Museum of Flight. The museum had added two attractions to the museum, Fantastic Flight! aimed at kids and explaining in a fun hands-on way, the mechanics of flight. The other, Fortunes of War, an interactive exhibition bringing to life the untold story of the airstrip and it’s important role in two world wars. We created a strategy that is summed up with the strapline “Where will a visit take you?” These bus sides ran throughout the city. The client told us the museum felt these were the most successful bus sides that they had ever run. Visitor figures reflected this; the museum reached the same record number of visitors it had achieved with the very high profile arrival of Concorde.
(Incidentally, a campaign we also created working for another agency a few years earlier.)