When The Government announced their intention to part-privatise the Royal Mail, the Communication Workers Union decided that they had to fight to keep the post publicly owned. After a pitch against London agencies mightysmall won the business. The campaign took the form of a massive press and poster push. Press played an important part in the campaign and the fight kicked off with a tactical press ad that ran as a full-page execution on the day of the Queen’s birthday. The ad ran in every national newspaper. It was promptly nominated for a National newspaper advertising award. Because the campaign obviously had a very political edge there were specific press executions aimed not at the general public but at politicians. So we created ads specifically to run in everything from the political magazine The House, to The Spectator, to The Morning Star.
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