When The Government announced their intention to part-privatise the Royal Mail, the Communication Workers Union decided that they had to fight to keep the post publicly owned. After a pitch against London agencies mightysmall won the business. The campaign took the form of a massive press and poster push. Working alongside the American company who were responsible for Obama’s successful online campaign, mightysmall produced 15 different 48 sheet and 96 sheet executions to explain the disastrous consequences of privatising a service that has been public since Charles 1 introduced the Royal Mail in 1635. Here are a few examples of the poster campaign, which followed a tour by the Union from one end of the country to the other. In all we placed over 1000 posters in sites across 50 towns and cities.
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