As part of the launch of a new paint range into the UK we were asked to name all 105 colours. (Never done that before.) We had positioned the new range as artists’ paint - paint for people who take a more creative approach to decorating their home and had summed it up with the strapline “liquid imagination”. So the names had to reflect this strategy. We came up with the idea of naming each colour after the matching colour an artist had used in a famous painting. So Adrian spent weeks wandering around art galleries with a hand painted swatch, which he held up to Old Masters and Brit art alike (and not once was he asked to leave a gallery). The card was then divided up into art movements and the colours took the names that matched something about the famous painting. For example in the Rococo swatches you will find Wig White, in the Medieval collection you will find Byzantine Flesh and in Romanticism, Chopin’s jacket.