Mightysmall has been awarded the CWU account as the Union battles to stop the Govt selling off chunks of the Royal Mail.
The marketing campaign kicked off yesterday with full page ads running in The Guardian, The Times, The Daily Mail, The Independent, The Daily Record, The Daily Mirror and The Scotsman newspapers.
Our client asked us to help them spread the message to the country that selling off the profitable parts of the Royal Mail is not the way to modernise the postal service. In fact it will have the opposite effect.
The Union’s “Keeping the public posted” tour which will travel the country from John o’ Groats to Land's End will highlight the facts that prove we should be keeping the service in public hands, and mightysmall will be producing a nationwide press and poster campaign to help get those key messages out there.