So you’re launching yet another new version of the mini.
The mini countryman has 4 doors.
So what do you do?
How about the old “ how many people can you squeeze into a mini” joke?
Thankfully however the idea has been given a new ‘virtual’ twist (of course).
The website asks “help us by going to a World record attempt location near you and projecting yourself into the mini”
And I saw one of the record attempts this week in Liverpool.
Basically they ask passers by to go into a booth and record video of themselves presumably squashing up against something. The films are then uploaded and projected inside the car that is situated on a stand outside the booth. So you then see yourself virtually squashed into the tiny mini.
The record at the moment stands at 5331.
It’s technically very well done. And there’s a nice line of copy on the dummy car, which reads
”The real mini does not come made of fibreglass and full of people.”
No idea how they’ll make this idea work as a tv campaign though.
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