We’ve just helped our client, Valtti Specialist Coatings to launch a new range of interior paints in the UK.
We’ve been lucky enough to work with the client from day one and together we’ve created the entire brand positioning. Which has come to life in everything from a strapline: to a brand book: to the naming of the 105 colours in the range.
Everything is built around the truth that this high end product is for the more creatively minded individual.
And it all came together for the product launches which took the form of Private views to art exhibitions. Invites went out to the movers and shakers in the interiors industry and only on attending did they discover that all the art-works were created using the household emulsion from the new paint range.

The events took place in the Lighthouse in Glasgow and a multi- million pound penthouse in Edinburgh.
And after months and months in the planning it seemed to go rather well.

So here’s a big official thank you to the great team we brought together to make it happen:
Thank you Whitespace, for building an innovative website , where you can decorate room sets in colours from the range, to your heart’s content. (And better still, actually buy the product, take a look, you know you want to.)
They also created lots of cool package design, (as you’ll see when you order some sample pots).
Thanks to Material who did a fantastic job of co-organising the events including cocktails inspired by the colour range, DJ’S, art projections and live urban art created by ELPH one the county’s best Graffiti artists.
And Wendy Law, ex-Scottish Arts Council, who helped us find and bring the best out of six of the UK’s top contemporary artists.

Next stop the event in London, can’t wait.