Fantastic Ambient IdeaClick on image to zoom in

Probably my favourite ambient idea this year so far is for Ravensburger Jigsaws using demolished building rubble as jigsaw parts complete with the box in the background. Although I bet the locals will be a bit miffed when they discover a brand new IKEA box warehouse springing up from the debris instead of the promised fairy tale Bavarian castle. Plans to launch a new passenger airline jigsaw collection campaign near crash sites have been shelved for the meantime.