2008

Jewel and Esk

We won the jewel and Esk account in February 08. The task was to drive student placement for the new college year and we were given a free hand as to how we should achieve this. Clearly the college prides itself on its vocational courses so we had to capture this selling point. Added to that we were in the enviable position of having a college that was undergoing a £55 million pound refurbishment, bringing the real life working environments up to world-class standards. So the strategy for the campaign really was a no brainer. We produced a TV ad (the first for an Edinburgh college). A radio campaign and a press and poster campaign. All the work features actual students and introduces the new Jewel and Esk strapline. “Hands on learning”. And we already have the idea for next year’s campaign in the bag.