1998

The Scottish Claymores

When the NFL decided to convert Europe to the thrill of watching four bottom-numbing hours of live American football, they launched teams in a selection of European cities. Ours was there called The Scottish Claymores. Take a look at the ads we created and see for yourself how we went about trying to fill Murrayfield every other Saturday (you can’t accuse those yanks of thinking small). The campaign won best TV and best direct response TV at various award ceremonies. A few people even turned up... for one game at least.

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