Cheynes have more hair salons than anyone else in Scotland.

But not the biggest budget, so we had to think hard to get the message right and produce, stand out.

That's when we asked ourselves the obvious question. Or at least it seemed obvious to us at the time. "What do they do with all the hair?"

That led to this work. A serious of bus shelter posters throughout Edinburgh, which were all made from real human hair. With the line, "if you cut more hair than anyone else in Scotland you've got to find something to do with it."

The posters got coverage in every tabloid in the country. And won best poster campaign at many award ceremonies. They were also nominated as best ever poster at the 21st anniversary of the Scottish advertising awards.

These posters also got into D&AD for typography and illustration.

Not bad for a bit of glue and a bag of floor clippings