Saw this great special build billboard in Meadowbank last week for Honda for their Problem Playground campaign pastiching those moveable tile games that kids loved (pre PS3 of course). Slowly building up from a jumbled mess to the finished article over the last few weeks. What a great idea and with a fun execution.Wish we’d done that we thought at mightysmall. Hold on a minute we did. As part of a pitch (at an agency we used to work at) to a very well known Edinburgh estate agents we presented exactly the same idea with various views of Edinburgh with the line "Edinburgh moves with client x” the posters were special build 6 sheets and the pieces would actually have been able to be moved around by the general public.
Sadly the client went elsewhere. The final bodyblow came when he queried the idea by saying “No-one's done that before. Why on earth should we do it?”
Don’t you just hate it when that happens?