2007

OVD

How do you describe a rum drinker? That is the question we asked ourselves when we pitched for OVD at 1576 Ltd. We ended up with “rough diamond”. The kind of guy whose heart is in the right place, as long as it doesn’t interfere with his time in the boozer. We knew the campaign would work because our planners (both ladies) did some real time research in the Port O’Leith public house. The results were conclusive: “F****** brilliant”, being our favourite focus group comment. Luckily the research was all done and dusted before the sparks started to fly; a fight ensued (nothing to do with the work, more likely over a woman, a scotch pie or a dog) and our lovely researchers were escorted from the rear exit of the pub by some very chivalrous “rough diamonds”.