It’s the last posting day for Christmas. If the coalition Government get their way we’ll be playing the ‘last post’ for Royal mail too. They want to sell off our cherished British institution to the highest bidder. And the British people don’t. In national surveys 78% of the public believed privatising Royal Mail would be a bad deal for the taxpayer and 82% believed prices would go up.
We post over 750 million Christmas cards. So at the very time most of us are using the service we’re running a national press campaign (starting today) to remind everyone that if you don’t want a more expensive, less regular service under a privatised Royal Mail, including Christmas 2011, then don’t let the coalition ConDem us to privatisation.

With the announcement that the coalition intends to sell off one of the few remaining British institutions still owned by us, it’s time to fight back.
Last year we were part of the successful (and highly awarded) campaign to stop Labour’s plans for part privatisation.
So once again the Communication Workers Union has asked mightysmall to spearhead a marketing campaign to show the Tories and Lib Dems that the British voters STILL don’t want to see the Royal Mail sold off.
The campaign starts with 100,000 postcards distributed to the constituents of 71seats where a Tory or a Lib Dem holds a slender majority. And they’ll be letting their MP know just how they feel about the proposed sell off. Each and every one of them can expect a very big postbag in the coming weeks.
What are our plans after that?
We’ll keep you posted.

Following a 3-way pitch, the mightysmallers in collaboration with Edinburgh design gurus 39steps, has been appointed to reinvigorate the brand, marketing and advertising for Scotland’s largest independent Funeral Directors, William Purves Ltd.
With communications spanning everything from brand collateral to online, and brand advertising campaigns, the business will be actively raising it’s profile with a consistent message, promoting its core services throughout Edinburgh and the Lothians.In other words we’re going to be busy.
The pitch was co-ordinated by English based FMC & Sons following research and a Brand Audit for the client.
Steve McCracken, Chairman of the FMC group said: “The proposal from mightysmall and 39steps showed considerable insight into the marketing communication needs of firms in the funeral sector and set them apart from other propositions.”
Julie Diver, Managing Director of 39steps, commented: “It’s great to be working with such a well-known and respected company in Edinburgh. The Purves team is committed to marketing aims that include producing quality materials that generate real results. We’re delighted to be entrusted with taking an Edinburgh institution to the next level and really looking forward to teaming up again with mightysmall in a new sector.”
Tamsin Ansdell, Director of mightysmall, added: “Great to be collaborating with 39steps again – the two companies’ skill sets compliment each other nicely and we’ll enjoy working with Purves, in a sector we haven’t explored before with a really fresh, interesting brief.”

To the other agencies we pitched against , Sorry for your loss.