A few months ago we had a "meet the neighbours party." Partly to thank them for putting up with us to date and partly because our neighbours have some really interesting businesses and we wondered if we could help market them. (Seems like there's no such thing as a free drink either). One of the people we made friends with was the owner of Audio Reproduction, a high quality fidelity specialist,to quote his flyer. And we discovered that he has a really cool machine that cleans vinyl records. But he wasn't really telling anyone about it. So we offered to help and the ad you see here is one of a campaign of five small space ads. They all feature music legends who have at some time had a run in with the law. Each ad features real police mug shots and the typography reflects the music genre/era you'd associate with each legend. If you're not a big reader of music mags then you'll find the whole set,coming soon to the "our work" section over there to your right.

How do you demonstrate to dog owners that they should keep their pets on a short lead when walking in the countryside because little Fido finds sheep irresistible?

You produce an actual size poster of a Scottish Blackface which has a hidden compartment in it’s belly stuffed with delicious doggy treats like liver, pigs ears and er, hotdogs.
All you have to do next is stand back and watch as the pack (dragging their owners behind them) goes straight for the 2 dimensional livestock. Perfectly demonstrating to the owner that, as the accompanying headline explains:
“ Your dog is as easily attracted to the real thing”.

The work was launched in a photo call in Hollyrood Park with the Environment Minister Michael Russell and 17 dogs. Ironically the mightysmall representative was none other than Tamsin Ansdell famed for her fear of canines. This was heightened before the launch with the rumour that one of the beasts booked for the photocall was a gigantic Newfoundland.

We’re happy to report that both Tamsin and the sheep survived the experience though the sheep took a bit of a mauling.

We've just completed our first campaign for Jewel and Esk College including their first tv ad (and rumour has it, a first for any Edinburgh college). And we're delighted to report that everything went smoothly despite the fact that we shot the 30 second tv ad downstairs in Freakworks' studio whilst simultaneously shooting a print campaign upstairs in the studio of photographer Richard Mountney. Why? Because our film and print starred actual students and as is the way with advertising we needed them to be in two places at once. So a very big thank you to the students who we cast; the first year over-achiever who wrote the music for the tv and radio campaign; the tutors for supervising everything; our client Moira for giving us the opportunity; everyone at Freakworks for a fantastic job done including Hamish who directed the whole thing with a very clever camera he and Gavin built themselves (which creates the look of film but is actually tape); Richard who photographed everything with his usual aplomb; and let's not forget the one and only Tim Maguire who shot "the making of" film.

You can see the ad very soon in the "our work" section. Can't wait? Watch the "making of" film in full on Jewel and Esk's website or watch a cut down version and check out some behind the scenes stills on our lovely new flickr site.