What better way to complement the TV and poster campaign for the national museum of Scotland’s “big cats” exhibition than to create your very own big cats’ scratching post? Sounds easy. It wasn’t we had to get the rope delivered from a ships chandler in Portsmouth. It took 8 guys to just get it off the lorry. And each tree we wrapped took us a day. But if you’re going to do something, do it properly.
To advertise the services of a local wind instrument repairer to local (musical) school kids we decided there really was only one way. These whoopee cushions sat on the seats of school orchestras across the Edinburgh. We’re sure these were put to good use for many years, just hopefully not on teacher’s seats…
Media companies are always looking for new media ‘innovations’. This one was the introduction of rotating posters at the airport.
Great creative work uses the medium to perfection and our rotating kebab idea for holidays to Turkey demonstrates what we mean.
You can see from the copy on this ‘poster’ situated in countryside car parks, that we were creating a piece of communication designed to persuade dog owners to keep an eye on their pets on their walk. What you can’t see is that we impregnated every poster with an essence that all dogs find irresistible. So as soon as they got the scent they took their owners straight over to it.
Location location location. It’s the key reason ambient advertising works. And in this case the location we placed our messages was in the rough, rough, rough. What better place to put a poster for a golf pro than in the very spot a player has just demonstrated they need the help of one?
On the drive to Gleneagles hotel you pass a military radar houses in a white shell. We thought it looked exactly like a giant golf ball so what better opportunity to turn it into one by building a 17-foot golf tee carefully placed to look like it was indeed a ball that had just been driven off into the landscape?
The only slight hitch in the creation of this ambient idea? Brian was arrested for photographing the radar on the recce, and held as a possible spy. But it was worth it. The client got lots of publicity and we won lots of awards.
You can buy advertising space in traditional media (and we’d include digital as traditional media now too). Or you can think of a creative way to create your own media. As these examples show, finding ways to putting your work in front of audiences in an unexpected but entirely relevant way not only catches them unawares it catches their attention. All of these examples caught the attention of awards judges too.