Adrian Jeffery

Adrian Jeffery

Birthday: 21st May

Educated: BA Hons Degree (but only my mother cares)

Career: Halls, Leith, Faulds, 1576, mightysmall

Favourite ad of all time: Guardian “points of view”

Heroes: David Abbott, John Webster, Joe Montana

Favourite film: Apocalypse now

Favourite book: “Perfume” by Patrick Suskind

Favourite client quote: “The monkey doesn’t tick all the boxes.”

Best piece of advice: “just get a bird pregnant then you can do a baby mailer and get into D&AD”

Sunday August 16th 2009

Good honest ice cream.

Good honest ice cream.Click on image to zoom in

Since staycations are so de rigueur this year the family and I thought we’d better join in. Luckily for us our good friend Marilyn has just moved back to Britain after a couple of years living in Hawaii and Portland Oregon. And she has returned to live in arguably her favourite part of blighty, the Cotswolds. So when she kindly invited us down for a week we started packing.
And what a fab place the Cotswolds is. Village after village of picturesque thatched cottages, and the birthplace of the Arts and Crafts movement ,which in the last years of the 19th Century promoted a return to individual hand crafted skills as an antidote to mass-production. (It’s still my favourite period for architecture and furniture).
I’m glad to report that the Cotswolds is still a thriving hub for artisans, today.
And to appreciate the work of a true artisan we only had to take a 10-minute stroll out of Farmington, the village Marilyn now calls home (so small it wasn’t even on our sat nav, but that’s another story).
Follow the signs up a little lane and you reach the local farm, which you discover, makes it’s own divine ice cream. And not just any ice cream: this is the uk’s only fairtrade ice cream; It’s also organic; and it’s produced from cow to carton in just one day. (You can see the organic herd chewing the cud as you head for the farm shop). But here’s the best bit. The “shop” is a freezer filled to the brim with cartons. And all you do is help yourself, and then pop the money in the “honesty box.”
We went every day (well you have to try all the flavours, don’t you?). And I counted about £40 in pound coins that they simply left out to help customers “make change” as Marilyn would say.
Isn’t it nice when you can still meet people who instinctively trust strangers?
When you discover a carton of Cotswold ice cream, buy it, it’s full of good stuff and so are its makers.

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Thursday July 16th 2009

When all else fails…

When all else fails…Click on image to zoom in

I was flying back from a client meeting a couple of days ago and had to make a mad dash to the airport to catch the last flight home (nearly killed me). I needn’t have rushed, the airport had suffered a complete computer failure: no baggage handling; no check in; since the planes were still taking off we were keeping our fingers’ crossed that air traffic control had a separate power source.

Finally, even the electronic departure boards failed. So now we had no idea when our planes might take off or even where from. Luckily white boards and felt tips never shut down unexpectedly. So we all gathered around the board in a very polite, no pushing, stiff upper lip British way and checked out the latest handwritten updates.

My flight eventually took off two and a half hours late. But the evening did have a couple of highlights: I met an old client of mine so the time flew by (even if the planes didn’t). Then before take off our captain played a blinder. Taking the mike in the cabin he explained “I normally do the hello’s from the cockpit but since it’s all been such a ruddy disaster I thought I’d come out here to address you all personally. The whole airport is affected….every airline is delayed… we’re just flown back from Nice and this crew is supposed to be going home ourselves now, but we’re all mucking in to get everyone home”.
He got a huge round of applause. The best example of P.R. I’ve seen in ages.

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Tuesday July 14th 2009

Is it art or the coolest roof leak ever?

Is it art or the coolest roof leak ever?Click on image to zoom in

It’s art, an installation at Out of the blue, our new favourite meeting place. Brian’s got a leaky roof at the moment this could be a cool way to deal with it….

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Monday June 22nd 2009

Jurassic Bedroom.

Jurassic Bedroom.Click on image to zoom in

I absolutely love this photo taken by American photographer Doug DuBois. He was visiting his sister in New York when he noticed that her son had laid out his toy dinosaurs in a herd. I’ll let him tell you the rest:

“I was captivated. They reminded me of a shot I love: a child's-eye view of toys taken by the great French photographer Jacques Henri Lartigue. It took me about five hours to set up. I kept moving the toys to get the light perfect and to echo Lartigue's composition. I taped a load of Spencer's books into a pile and put my camera on top, but it kept moving. By the time I got it right, I was so angry I only took one photograph. That's madness! You never do that – not as a professional photographer. I use a 4x5, one of those big, heavy cameras with a black hood. The results are incredibly detailed.”
He can say that again, everyone I show this shot to thinks it’s a painting.
I find the image very positive and hopeful, the toys have a life of their own (I blame Toy Story) but Doug thinks the opposite:

“This shot makes me feel sad. It just looks like something is over: a childhood maybe, or even a life. It's also a reference to the march of the dinosaurs in Disney's Fantasia; they were marching towards extinction. The chair is very important, too, for scale, balance and a feeling of emptiness.
My photography is about the dissolution – and the disillusion – of family. There's something of that in these dinosaurs. People look at it and think: "Oh, that's nice." Then they look more and see it's –actually a dark, disturbing shot.”

Doug’ thinks this is his best shot.
I couldn’t agree more.

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