Adrian Jeffery

Adrian Jeffery

Birthday: 21st May

Educated: BA Hons Degree (but only my mother cares)

Career: Halls, Leith, Faulds, 1576, mightysmall

Favourite ad of all time: Guardian “points of view”

Heroes: David Abbott, John Webster, Joe Montana

Favourite film: Apocalypse now

Favourite book: “Perfume” by Patrick Suskind

Favourite client quote: “The monkey doesn’t tick all the boxes.”

Best piece of advice: “just get a bird pregnant then you can do a baby mailer and get into D&AD”

Tuesday July 22nd 2008

It's amazing what you find under the carpet.

It's amazing what you find under the carpet.Click on image to zoom in

Helping my wife's mum and Dad to lift a carpet this weekend, (who says advertising isn't as exciting as it used to be?) I found the Scotsman newspaper they'd used to line the floor. The date on the paper was July 17th 1983. Twenty-five years ago almost to the day. As usual with time capsules like this the whole family had a lot of fun reading the articles. Britain was in the throws of a heat wave (lucky them). House prices were comically low (there was a whole section for houses under £15,000). And of course it was interesting to look back at the ads. The one for Kwik Fit had the obligatory shot of Tom Farmer, my how young he looked. And Scanning through the other ads it was clear that the UK advertising industry was smitten with illustrations and cartoons. Almost every ad had one, including two ads for British Rail with the famous strapline “this is the age of the train” (it wasn’t). But there was one ad that stood out a mile.

This one for BMW, it showed no attempt to follow fashion, it was above all that. Instead it persuaded the reader with great copy; high production values; classic art direction; and an idea that is eerily topical today, Fuel economy.

Which just goes to show, there’s no hiding a great ad, even under the Axminster.

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Monday July 21st 2008

One for clients everywhere.

http://www.youtube.com/watch?v=eWN4CyjCM4I

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Friday July 4th 2008

Happy fourth of July Darcie.

Happy fourth of July Darcie.

We've recently made a new friend and her name is Darcie Condie. She's a woman with, as they like to call it nowadays, a career portfolio: Photographer; creative thinker; social network early adopter; and serial blogger.

Next she's setting her sights on becoming a top notch advertising copywriter. We look forward to reading her work.

You can tell she loves words from her t-shirt which reads:
" Fuck Y'all I'm from Texas" (fair enough,since she is).

She only wears it on Independence Day so if you happen to bump into her today,you're in for a treat.

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Thursday June 26th 2008

my new car.

my new car.Click on image to zoom in


Is not this,sadly. This is in fact The Mini Chateau. Not seen one in the carpark at Aldi? Not surprising really.This little beauty is one of a limited edition of only 12.

Why Chateau? Because it boasts a shock- absorbent wine celler in the trunk,of course.

I wondered why on earth they'd re-launched the frankly pretty useless clubman, (and so did their ad agency,hence the posters for the ordinary clubman model which showed it with those odd little back doors open, accompanied with a headline suggesting that it was great for anyone needing to transport a really small horse).

But now I've seen the Mini Chateau, it all makes sense.

Cheers.

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