Thursday July 3rd 2008

The sheep with a bellyful of pig’s ears.

The sheep with a bellyful of pig’s ears.Click on image to zoom in

How do you demonstrate to dog owners that they should keep their pets on a short lead when walking in the countryside because little Fido finds sheep irresistible?

You produce an actual size poster of a Scottish Blackface which has a hidden compartment in it’s belly stuffed with delicious doggy treats like liver, pigs ears and er, hotdogs.
All you have to do next is stand back and watch as the pack (dragging their owners behind them) goes straight for the 2 dimensional livestock. Perfectly demonstrating to the owner that, as the accompanying headline explains:
“ Your dog is as easily attracted to the real thing”.

The work was launched in a photo call in Hollyrood Park with the Environment Minister Michael Russell and 17 dogs. Ironically the mightysmall representative was none other than Tamsin Ansdell famed for her fear of canines. This was heightened before the launch with the rumour that one of the beasts booked for the photocall was a gigantic Newfoundland.

We’re happy to report that both Tamsin and the sheep survived the experience though the sheep took a bit of a mauling.

Tuesday June 24th 2008

jewel and us.

jewel and us.Click on image to zoom in

We've just completed our first campaign for Jewel and Esk College including their first tv ad (and rumour has it, a first for any Edinburgh college). And we're delighted to report that everything went smoothly despite the fact that we shot the 30 second tv ad downstairs in Freakworks' studio whilst simultaneously shooting a print campaign upstairs in the studio of photographer Richard Mountney. Why? Because our film and print starred actual students and as is the way with advertising we needed them to be in two places at once. So a very big thank you to the students who we cast; the first year over-achiever who wrote the music for the tv and radio campaign; the tutors for supervising everything; our client Miora for giving us the opportunity; everyone at Freakworks for a fantastic job done including Hamish who directed the whole thing with a very clever camera he and Gavin built themselves (which creates the look of film but is actually tape); Richard who photographed everything with his usual aplomb; and let's not forget the one and only Tim Maguire who shot "the making of" film.

You can see the ad very soon in the "our work" section. Can't wait? Watch the "making of" film in full on Jewel and Esk's website or watch a cut down version and check out some behind the scenes stills on our lovely new flickr site.

Friday June 6th 2008

Happy birthday 'Hot tin roof'.

Happy birthday 'Hot tin roof'.Click on image to zoom in

We were invited to a 6th birthday party last night. We took a lovely bottle of bubbly, nicely chilled for the birthday girl. But before you call Childline the girl in question was Sarah Lee the woman behind the Edinburgh PR company Hot Tin Roof. We'd only met her last week after reading about 'Hot Tin Roof' on Mike Coulter's blog. Sarah had attended one of the internet Guru's famous Friday coffee mornings becoming the first PR person to do so. After checking out her website we discovered we had a number of friends in common. Even HTR's website was designed by another new friend of ours, the designers 'If Looks Could Kill'. So hoping to add a great PR company to our list of friends we went to see her and introduce ourselves. It must have gone well because next day a party invitation popped into our inbox. So last night we were tucking into jelly and cakes all washed down with lashings of crisp Sauvignon Blanc.

Thank you for inviting us to your party, we had a lovely time.

Monday May 26th 2008

And the winner is....hmm

And the winner is....hmmClick on image to zoom in

About 3 months ago we thought it would be fun to offer the 3rd year animation students at Edinburgh College of Art the chance to win some of our hard earned cash. The idea was a simple one, set the students a brief and the best piece of work wins £250. Better still, the work (from all 14 students) would be displayed on our shiny new flickr site where we would then invite our peers to vote for their favourite piece of work. We'd then award that winner another £250. We figured it would be a win win situation. The students would get the opportunity to show off their work to the very people who might commission them after they graduated. And since the brief we set was simply to create a piece of animation that said "mightysmall" then perhaps we'd end up with a collection of creative and original films that we could use ourselves.

So we met the students to brief them. Then we met them again a couple of weeks later to discuss their ideas. And this is where we had a sense that all might not work out as planned. Most of the students didn't actually come with any ideas at all. A couple did, but their ideas had nothing, absolutely nothing to do with the brief. And one had an interesting idea that did answer the brief but had no work to go with it. (more of him later).

So, we talked to them all individually. We tried to help them to move forward. Then we crossed our fingers and hoped for the best.

With one week to go to the deadline, we met them again. Of the ones that turned up most either had very little to show, or worse still, had decided to start again with new work which still failed to answer the brief.

From this you won't be surprised to learn that most of the 14 "finished" films we finally received were shall we say rather underwhelming. Some were well made but lacked even the slightest nod to the brief. Some were really not well made with poor animation, poor sound and absolutely no idea. One was well made, had an idea and answered the brief.

So, today we went to the art college to discuss the project with the students and to tell them that we'd come to the decision that to showcase all their work to our peers would frankly do them more harm than good. However we decided to still award a prize for best piece. The winner is Steven Shand. He had a good, simple relevant idea, he stuck to that idea, he made it look good, he commissioned some music for his work and created some of it himself. He won by miles.

You can see the winning work and the work of two runners up at our flickr site. I imagine Steven's drinking the last dregs of the £250 in the student bar as we speak. Well done to him. Thanks for answering the brief.

And no you can't see the other 11 entries.

What we do

We are mighty. We have over 40 years experience in top flight advertising.
We’ve won more than 160 creative and effectiveness awards.
We have a track record of strong strategic thinking leading to strong creative solutions.
(Anyone can say this but not everyone can prove it. Check out our work and see if you agree).
We know what we’re good at. So we only specialise in strategy and advertising.
We know what other people are good at. So we have a strong network of talented specialists who excel in all the other disciplines.
This guarantees clients that we can bring our ideas to life everywhere and anywhere.

We are Small. When you specialise you don’t need a huge army of people. And a small team working closely together gets more creative results.
(That’s why big agencies spend all their time working out how to act small.)

We are mightysmall.

hello@mightysmall.co.uk

21a Haddington Place
Edinburgh
EH7 4AF
0131 558 7577